Most advertisers need to address brand and sales goals.
So, why are so many media strategies built around only one of these needs?

Of course you need sales. You also need brand recognition to sustain and grow sales. Shouldn't your media efforts reflect both? We think so.

At Truth In Advertising we aim not only to determine the right media mix, but a blend of media that reflects your brand and sales goals.

Truth in Advertising Media Services:

Media Planning Truth in Advertising fuses the rigorous method of brand media planning with the frugality of direct response media planning. First, we employ classic media planning methods of blending marketing information, 3rd party research and client parameters to layout a skeleton media plan. media planning con't

Media Buying The media plan lays the foundation. The media buy brings the campaign to life. Planning and buying are stages of one effort, not separate executions. Often a media buy looks vastly different than the media plan approved. To ensure you get the plan you approved, we start "buying" during the planning process. media buying con't