Truth in Advertising

 
About Truth in Advertising


- What we do
We are a full service media shop providing strategic, planning, buying and measurement services. Our breadth of experience is a rare combination of brand and direct marketing that spans multiple industries and all forms of media. We assign senior people to handle all aspects of your campaign so nothing gets lost in the details.

Regardless of your advertising goals, we have the experience and knowledge to provide the best media solution on time and on budget.

- Why we're different

Brand and Direct Marketing are rarely mutually exclusive.

Most full service media shops either focus on building your brand or, on the other end of the spectrum, securing immediate sales; i.e. direct marketing.

Most will tell you these are conflicting goals - we disagree. Obviously businesses need sales. They also need brand recognition to sustain sales and create a long-term relationship with their customers. While this seems obvious, most media planning shops execute based on one of these goals only, usually lacking the expertise in the other. At TIA we aim not only to determine a media mix, but a blend of media that reflects your brand AND sales goals.

- What's in a name?

We strive to live up to our name. This means we seek an honest and open relationship with our clients and the consumer. Specifically -

  1. We spend our time working on the task you assigned and meeting and beating goals set. We don't dedicate large amounts of staff, time and effort getting you to spend more. We feel that will happen if the advertising we secure for you works.
  2. We customize our billing structure for your needs and hold to the lowest number. For example, we might bill you hourly or at a flat fee (predetermined of course), whichever is cheaper. This way you know what your cost is for the work you're getting - period.
  3. We don't take just anybody on as a client. There is an implied reputation in our name and we intend to live up to it. This means we seek clients who:
    • Make ethical and reasonable claims
    • Engage in honest business practice
    • Are environmentally friendly

Further, we avoid clients in the tobacco, hard alcohol, gambling, and pornography industries.

 

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