| About Truth in Advertising
Regardless of your advertising goals, we have the experience and knowledge to provide the best media solution on time and on budget. -
Why we're different Brand and Direct Marketing are rarely mutually
exclusive. Most full service media shops either focus on building your brand or, on the other end of the spectrum, securing immediate sales; i.e. direct marketing. Most will tell you these are conflicting
goals - we disagree. Obviously businesses need sales. They also need
brand recognition to sustain sales and create a long-term relationship
with their customers. While this seems obvious, most media planning
shops execute based on one of these goals only, usually lacking the
expertise in the other. At TIA we aim not only to determine a media
mix, but a blend of media that reflects your brand AND sales goals.
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What's in a name? We strive to live up to our name. This
means we seek an honest and open relationship with our clients and the
consumer. Specifically -
Further, we avoid clients in the tobacco, hard alcohol, gambling, and pornography industries. |
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Media
Planning :
Television
media planning | Radio
media planning | Print
media planning | DRTV
media planning | Internet
media planning
Media
Buying : Television
media buying | Radio
media buying | Print
media buying | DRTV
media buying | Internet
media buying