TIA delivers proven experience in DR media planning in the US and Canada, including French Quebec. TIA currently manages media plans for DR clients with extensive experience in securing remnant rate broadcast television, remnant and PI online media, as well as remnant print. We also have the unique ability to penetrate into the Canadian market, including French Quebec, with national and local television, radio, print and online.

Truth in Advertising Media Services:

Media Planning Truth in Advertising fuses the rigorous method of brand media planning with the frugality of direct response media planning. First, we employ classic media planning methods of blending marketing information, 3rd party research and client parameters to layout a skeleton media plan. media planning con't

Media Buying The media plan lays the foundation. The media buy brings the campaign to life. Planning and buying are stages of one effort, not separate executions. Often a media buy looks vastly different than the media plan approved. To ensure you get the plan you approved, we start "buying" during the planning process. media buying con't