Online media planning is vastly different that all other media. The power of online is the pro-active nature of the web - people actively seeking out information. This drastically differs from other media where advertisers "borrow" the attention of the consumer in the hopes of speaking to a need or want. The Internet is different in that advertisers can speak to consumers' needs and wants while they are looking to fulfill those needs and wants. To that end, TIA online media planning is based on addressing the consumer in the right mindset NOT demographic. Another very important aspect of the internet is the ability to measure media performance. Performance metrics can go beyond direct marketing metrics into awareness metrics. Since mindset and metrics are the staples to any online media plan, TIA first establishes these two aspects of your media plan as a first step to a successful media campaign. Of course, measuring, reporting and optimizing these metrics is crucial. TIA employs rigorous reporting and data analysis to ensure media objectives are met and improved upon.

Truth in Advertising Media Services:

Media Planning Truth in Advertising fuses the rigorous method of brand media planning with the frugality of direct response media planning. First, we employ classic media planning methods of blending marketing information, 3rd party research and client parameters to layout a skeleton media plan. media planning con't

Media Buying The media plan lays the foundation. The media buy brings the campaign to life. Planning and buying are stages of one effort, not separate executions. Often a media buy looks vastly different than the media plan approved. To ensure you get the plan you approved, we start "buying" during the planning process. media buying con't