What's in a Media Plan?

Truth in Advertising fuses the rigorous method of brand media planning with the frugality of direct response media planning. First, we employ classic media planning methods of blending marketing information, 3rd party research and client parameters to layout a skeleton media plan. Then we look for ways to drastically improve your buying power by looking forward to the media buying process to identify direct response pricing for media considered. This process allows us to secure significantly more media for a brand media plan.

For direct response clients we often work in reverse, identifying the best media buying opportunities first and then matching these "deals" with the marketing/target information to ensure the best, most immediate ROI success.

Truth in Advertising Media Services:

Media Planning Truth in Advertising fuses the rigorous method of brand media planning with the frugality of direct response media planning. First, we employ classic media planning methods of blending marketing information, 3rd party research and client parameters to layout a skeleton media plan. media planning con't

Media Buying The media plan lays the foundation. The media buy brings the campaign to life. Planning and buying are stages of one effort, not separate executions. Often a media buy looks vastly different than the media plan approved. To ensure you get the plan you approved, we start "buying" during the planning process. media buying con't