Print media buying is easy. Buying print media efficiently and on target is hard. Most media buying agencies generalize their print media buys - meaning they ask for general positioning (e.g. far forward, right hand page) and rate card discounts across all print media buys. At TIA we look at each individual insertion to find the best placement. TIA is also known for fighting for rock-bottom, remnant rates - even for brand-oriented clients.

Truth in Advertising Media Services:

Media Planning Truth in Advertising fuses the rigorous method of brand media planning with the frugality of direct response media planning. First, we employ classic media planning methods of blending marketing information, 3rd party research and client parameters to layout a skeleton media plan. media planning con't

Media Buying The media plan lays the foundation. The media buy brings the campaign to life. Planning and buying are stages of one effort, not separate executions. Often a media buy looks vastly different than the media plan approved. To ensure you get the plan you approved, we start "buying" during the planning process. media buying con't