TIA goes beyond third party research to develop affective print media plans. We start with third party research then go beyond "the numbers" by looking into the strength and content of each publication; seeking out relevant content, unique positioning and/or ad sizes. We don't believe in building an ad first and hope it fits into the print plan. Rather we feel development of creative should be in sync with developing the print media plan so the strength of each publication is maximized with a relevant, tailored message. TIA plans print media for consumer print magazines, newspaper and trade magazines.

Truth in Advertising Media Services:

Media Planning Truth in Advertising fuses the rigorous method of brand media planning with the frugality of direct response media planning. First, we employ classic media planning methods of blending marketing information, 3rd party research and client parameters to layout a skeleton media plan. media planning con't

Media Buying The media plan lays the foundation. The media buy brings the campaign to life. Planning and buying are stages of one effort, not separate executions. Often a media buy looks vastly different than the media plan approved. To ensure you get the plan you approved, we start "buying" during the planning process. media buying con't