Truth in Advertising maximizes each radio media buy beyond the base schedule. This means we seek out additional value-adds, promotional spots and/or bonus weight to gain frequency and a media radio buy that works harder for the dollars spent. Truth in Advertising secures:

• Nationally syndicated radio
  
• Spot market radio
  
• Direct Response (DR) long form infomercials
  
• Direct Response short form schedules including - :15, :30 and :60 ads
  
• Spot market direct response

Truth in Advertising Media Services:

Media Planning Truth in Advertising fuses the rigorous method of brand media planning with the frugality of direct response media planning. First, we employ classic media planning methods of blending marketing information, 3rd party research and client parameters to layout a skeleton media plan. media planning con't

Media Buying The media plan lays the foundation. The media buy brings the campaign to life. Planning and buying are stages of one effort, not separate executions. Often a media buy looks vastly different than the media plan approved. To ensure you get the plan you approved, we start "buying" during the planning process. media buying con't