We work with brand and direct marketers to develop effective radio media plans. Our services include:

• Nationally syndicated radio planning
  
• Spot market planning
  
• Direct response media planning: Short form (:15 - :60 seconds) and long form (infomercials)
  
• Measurement tracking and optimization on all radio media plans

Truth in Advertising Media Services:

Media Planning Truth in Advertising fuses the rigorous method of brand media planning with the frugality of direct response media planning. First, we employ classic media planning methods of blending marketing information, 3rd party research and client parameters to layout a skeleton media plan. media planning con't

Media Buying The media plan lays the foundation. The media buy brings the campaign to life. Planning and buying are stages of one effort, not separate executions. Often a media buy looks vastly different than the media plan approved. To ensure you get the plan you approved, we start "buying" during the planning process. media buying con't