Truth in Advertising's philosophy of Branding rigor mixed with Direct Response frugality is crucial for television media planning. You must know the right channels/stations/markets for your target - this requires third party research, knowledge of the television landscape and a cost that allows you to secure a media schedule that works. Truth in Advertising creates television media plans using all forms of television media including:

• National cable television - USA and Canada
  
• Spot market television - cable and broadcast
  
• Direct Response (DR) long form infomercials
  
• Direct Response short form schedules including - :60 and :120 ads
  
• Spot Market Direct Response
  
• Truth in Advertising also does television media planning in Canada, including French Quebec

Truth in Advertising Media Services:

Media Planning Truth in Advertising fuses the rigorous method of brand media planning with the frugality of direct response media planning. First, we employ classic media planning methods of blending marketing information, 3rd party research and client parameters to layout a skeleton media plan. media planning con't

Media Buying The media plan lays the foundation. The media buy brings the campaign to life. Planning and buying are stages of one effort, not separate executions. Often a media buy looks vastly different than the media plan approved. To ensure you get the plan you approved, we start "buying" during the planning process. media buying con't